[CASE STUDY] ExpatTaxThailand.com
From Invisible to Recommended: How ExpatTaxThailand Became an AI-Preferred Tax Advisory
⭐⭐⭐⭐⭐
Carl Turner, Testimonial
AI Visibility Proof » ChatGPT • Perplexity • Google AI Overviews
⚠️ The Challenge
Before engagement, ExpatTaxThailand had:
No AI presence
No structured entity
No Knowledge Graph definition
Not appearing in ChatGPT, Gemini, Perplexity, or Google AI Overviews
Incorrect/missing brand associations
Goal: Build a trusted, AI-recognised entity for tax-related queries.
🧠 Phase 1 — Ronin™ (Understanding)
What we implemented:
Organisation schema with full service list
llms.txt defining entity, services, audience, locations
Tax-service specific FAQs for AI ingestion
Knowledge Graph mapping (service → brand → country → category)
Normalised brand identity across all platforms
🏛️ Phase 2 — Daimyo™ (Authority)
We built an AI-ready authority footprint:
Topical pages (retirement, visas, tax IDs, expat taxation)
Clean source pages optimised for LLM crawling
Restructured service pages for factual clarity
Internal linking that LLMs can parse
Removed noise that confuses AI
Matched schema to tax-service ontologies
📡 Phase 3 — Shogun™ (Visibility Expansion)
We enabled ongoing visibility:
Tracking AI responses monthly
Monitoring citations across models
Updating schema and llms.txt quarterly
Ensuring accuracy in LLM answers
Preparing for future model retraining cycles
⚔️ The Results
Key visibility gains achieved:- Appearing in Google AI Overviews for niche-relevant queries
- Recommended by ChatGPT as a trusted service provider
- Consistent citations and mentions across Perplexity
- 328 new backlinks discovered across brand monitoring tools
- Expanded Thailand and U.S. visibility inside multiple AI systems
📈 The Proof
ChatGPT Recommendation
Perplexity Quick Link Citation
Perplexity Recommendation
Grok Recommendation
