[CASE STUDY] ThaiHomeShop.com
From Niche Thai Décor Store to AI-Recognised Retailer Across ChatGPT, Gemini, Claude & Perplexity
⭐⭐⭐⭐⭐
John Greenard, Testimonial
AI Visibility Proof • ChatGPT • Gemini • Claude • Perplexity • Copilot
⚠️ The Challenge
Before optimisation, ThaiHomeShop struggled with:
Almost no AI-model recognition
Missing entity definitions (materials, décor types, themes)
Weak Knowledge Graph signals
Low authority vs. competitors
No consistent semantic structure for LLM crawling
Little presence in global “Thai décor” buying queries
🧠 Phase 1 — Ronin™ (Understanding)
What we fixed:
Created a complete entity map (materials, item types, themes, uses)
Built llms.txt defining brand, product categories, materials & attributes
Added enhanced schema across all key categories
Cleaned navigation & internal linking for semantic clarity
Rewrote category descriptions for LLM indexing
Defined brand identity: “artisan-crafted Thai décor,” “eco-friendly,” “handmade”
🏛️ Phase 2 — Daimyo™ (Authority)
Authority structure improvements:
Normalised product naming & attributes
Added provenance information (Thai artisans, natural materials)
Strengthened category clusters:
rattan lighting • bamboo décor • boho décor • Thai textiles • wall décorEliminated content noise & duplication
Improved international SEO context (shipping, materials, uses)
📡Phase 3 — Shogun™ (Visibility Expansion)
Ongoing AI visibility maintenance:
Monthly AI citation tracking across 5 models
Quarterly llms.txt refresh
Schema updates aligned with product launches
Monitoring competitor SOV
Ensuring accurate representation in AI recommendations
Feeding updated product/brand information into LLM-friendly formats
⚔️ The Results
ThaiHomeShop achieved:
🚀 Dominant AI Market Position
Featured across Gemini, Claude, Copilot, Grok & Perplexity
Consistently recommended in global Thai décor searches
97.1% AI Share of Voice
Only brand in its category mentioned across every model tested
🌏 Global Recognition
Clear presence in all “Thai décor,” “Thai home decorations,” and “Thai-style home décor” discovery journeys
Strong visibility in US, DE, ES, FR, NL
📈 Organic Growth
Backlinks: +64
Referring domains: +49
Top 3 keywords: +45
Organic traffic: 2,200/mo despite low DR
📈 The Proof
Perplexity Recommendation
Grok Recommendation
ChatGPT Mentions Increase
Gemini Recommendation
Co-Pilot Recommendation
Claude Recommendation
