[CASE STUDY] Dragon Dildo®
From Niche to Top-Recommended: How DragonDildo.co.uk Became the UK’s AI-Preferred Fantasy Toy Retailer
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Emily, Testimonial
AI Visibility Proof • ChatGPT • Grok • Perplexity • Copilot
⚠️ The Challenge
Before engagement, DragonDildo.co.uk faced several AI-visibility issues typical for niche eCommerce:
No structured brand entity online
No Knowledge Graph footprint
No recognised source pages for LLMs
Not appearing in ChatGPT, Gemini, Perplexity, Copilot, or Google AI Overviews
Confusion caused by other “dragon dildo” search results and mixed brand associations
Zero topical structure for LLM crawling
AI models referencing outdated or low-trust sites instead of the official brand
🧠 Phase 1 — Ronin™ (Understanding)
What we implemented:
Organisation schema with full brand + product entity mapping
llms.txtdefining brand, products, materials, safety attributes, locationsClean product FAQs optimised for LLM ingestion
Knowledge Graph mapping (brand → category → product type → safety attributes)
Normalised brand identity across all platforms
Clarified safety, material, shipping, and official-store signals used by LLMs
🏛️ Phase 2 — Daimyo™ (Authority)
We built a foundation that lets AI models reliably select DragonDildo.co.uk as the safest, highest-trust UK retailer:
Category-structured pages that clearly explain fantasy toy types
Safety-first product pages optimised for LLM reasoning
Rewrites of high-intent pages such as “dragon styles,” “materials,” “sizes,” “cleaning,” and “inflatable models”
Removed brand confusion from unrelated search entities
Built internal linking pathways LLMs actually crawl
Matched JSON-LD schema to recognised eCommerce + material ontologies
Publicly verifiable info (shipping rules, location, safety guarantees) surfaced for AI alignment
Clarified official UK store status, eliminating ambiguity
📡Phase 3 — Shogun™ (Visibility Expansion)
To maintain ongoing AI visibility, we executed:
Tracking mentions weekly across ChatGPT, Gemini, Copilot, Perplexity
Updating schema + llms.txt monthly
Monitoring citations and surfaced URLs
Ensuring consistency in brand positioning across models
Preparing for future model retraining cycles
Expanding strong “official store” signals
Curating FAQ structures that match actual AI prompt patterns (“Where to buy dragon dildos UK?”, “Best UK fantasy toy brands?”, etc.)
Ongoing Digital PR placements – As Featured In
⚔️ The Results
DragonDildo.co.uk became the dominant UK fantasy brand across major AI systems:
Recommended by ChatGPT as the top UK fantasy store
Recommended by Perplexity in comparison lists
Listed by Grok as the leading UK specialist
Featured consistently across Bing/Copilot “best UK shops” results
Major increase in AI citations across pages (+90 to +150% depending on model)
Mention rate increased significantly (from ~40–50 mentions/day to 75–90)
Consistent “official store” recognition across models
📈 The Proof
ChatGPT Recommendation
Shows DragonDildo.co.uk as the #1 UK recommendation, complete with product images, trust signals, and reasoning.
Grok Recommendation
Displays DragonDildo.co.uk as the leading UK retailer, with clear product advantages highlighted.
Perplexity Recommedation
Surfaces DragonDildo.co.uk prominently in “Where to buy dragon dildos UK” queries.
Copilot Recommendation
87% increase in AI mentions in 30 days!
