Leadership

Aaron works with established brands to help ensure they are represented accurately and consistently across AI-driven search platforms such as ChatGPT and Google AI.

As Director and CEO of Ronin Management, he leads the company’s work in modern SEO and AI search, helping brands adapt to how customers now discover, research, and choose products and services through large language models.

Alongside his executive role, Aaron is an ecom brand builder behind multiple trademark-registered online brands operating across the UK, Europe, and the United States, bringing a practical operator’s perspective to Ronin’s client work.

Before joining Ronin Management, he spent over a decade building successful agencies and his own eCommerce businesses, while also working in SEO and consulting roles within large performance marketing agencies supporting enterprise clients. This blend of agency and operator experience shapes Ronin’s commercial, results-focused approach to AI-first search.

At Ronin, his focus includes:

• improving brand visibility in AI search

• building durable brand authority and trust

• structuring business data for AI systems

• monitoring online reputation and sentiment

Ronin Management helps established brands move from traditional SEO to AI-driven discovery, staying visible, credible, and competitive as search continues to evolve.